Dr Ayaz Muhammad Hanif received his Ph.D. degree in Design from Shanghai Jiao Tong University, China in the year 2020. He previously served as an Assistant Professor in the Department of Computer Science, Faculty of Computing & IT, in the University of Sialkot. In addition, he also performed duty as Director of Business Incubation Centre (BIC). He is HEC approved supervisor and currently serving as an Assistant Professor and Head of Department in the Department of Design, Media & Digital Technology, PAF-IAST.