School of Design Art and Architecture Technologies | SDAAT |

Overview

Welcome to the School of Design, Art, and Architecture Technologies (SDAAT). Our institution is dedicated to providing interdisciplinary degree programs that intersect the realms of art, design, and technology. We owe this opportunity to the availability of innovative technological tools that have revolutionized the educational landscape. In the past, art and technology were considered distinct domains. However, the fusion of these two disciplines, commonly referred to as creative technology, has significantly contributed to the advancement of both technology and society as a whole. SDAAT has rapidly emerged as one of the top schools in the field of art and design, offering an unparalleled learning environment.

Our foremost commitment is to provide students with professional guidance from a team of experienced and highly qualified faculty members. To support the educational journey, we have invested in state-of-the-art infrastructure, including interactive classrooms, advanced laboratories, and studios equipped with cutting-edge digital tools. These resources along with industry exposure from early stages, enables our students to explore and bridge the gap between traditional art and design knowledge and the ever-evolving digital landscape. By recognizing and nurturing the innate creative abilities of individuals, we empower our students for a dynamic future through a multidisciplinary pedagogical approach.

By joining SDAAT, you become part of an interconnected realm where art and technology converge, providing you with the opportunity to make a meaningful impact on humanity. At the School of Art, Design, and Architecture Technologies (SDAAT), we foster a creative and innovative learning environment. We invite you to explore more about our school to learn about each program, faculty members, admission requirements, and the exciting opportunities that await you. At our school, you become part of a vibrant community of artists, designers, and innovators, ready to make your mark in the world of art, design, and architecture technologies.

Our Mission

At our school, we strive to provide a comprehensive educational experience that enables students to develop their artistic vision and deepen their understanding of their respective specialization areas. Through the integration of theoretical and practical knowledge, as well as allied skills, we empower our students to explore the creative possibilities.

Our Bachelor of Design (B.Des) program offers number of specializations which includes; Information Design (graphic design), Game Design, Animation Design, Film & TV, Interior Design, Textile Design and Fashion Design. With enabling and innovative environment students are encouraged to understand their own interests and with the help of faculty advisors they select the specialization at the end of second year. Students combine creativity, functionality, and aesthetics with practicality. Our meticulously designed program equips aspiring designers with the knowledge, skills, and abilities necessary to thrive in the dynamic world of various design fields. We prioritize technical proficiency, sustainability, aesthetic sensibility, and social awareness to cultivate well-rounded professionals.

The Bachelor’s in Architecture Design program takes students on an enriching journey of architectural exploration, where creativity, technical proficiency, and social consciousness converge. Our program prepares students to shape the future of the built environment, equipping them to make a lasting impact as skilled and visionary architects.

The B.Arch. program seamlessly blends creativity, technology, user-centricity, and adaptability. We believe that architects will continue to play a pivotal role in shaping the cityscape through sustainable living spaces with futuristic approaches. School has carefully inducted faculty with professional experience in the field. At SDAAT, we equip our students to embrace emerging technologies and design practices, enabling them to create impactful and meaningful designs that resonate with users of today and the future.

Setting up of the School of Design, Art and Architecture Technologies, (SDAAT) at PAF-IAST shows the importance of the emergence of digital technologies in the field of Art and Design. The other consideration for setting up the school is changing environment of living and apparel standards due to development in new technologies, requiring much needed new standards in the skill sets. The central focus in the establishment of the school is to create bridge between ART and SCIENCE, whereby joining hands our students can create wonders. Pak-Austria Fachhochschule envisioned to establish the School of Design, Art and Architecture Technologies (SDAAT) to create an environment of creativity on the campus.

Bachelor Programs

Bachelor of Architecture (B.ARCH)

Bachelor of Design (B.DES)

Bachelor of Fine Arts(BFA)

Master Programs

MS Digital Media

Master of Science in Communication Design (MSCD) fosters research and critical exploration of communication within real-world and professional settings. It is a practice-oriented and forward-looking program that emphasizes the impact of responsible design on societal needs. Through a combination of independent and collaborative projects, the course encourages students to address contemporary issues such as sustainability, technological advances, audience shifts and ethics in design.

Students engage in self-directed study with guidance from expert tutors and participate in various formats of teaching, including workshops, lectures, seminars, and both in-person and online sessions. The curriculum covers key skills and areas such as illustration, typography, graphic design, storytelling, infographics, and advertising design, enabling students to refine their unique design perspectives and professional aspirations.

The course includes hands-on experiences such as industry studio visits, live projects, and collaborations with external clients, allowing students to contextualize their work within the field. Collaborative projects and visiting lecturers from the industry expand students’ insights and foster a nuanced understanding of the evolving communication design landscape.

With a focus on intellectual and practical development, the program supports career advancement through portfolio preparation, career guidance, and feedback aligned with industry standards.

Why Study at PAF IAST?

Location and Ambience

PAF IAST is nestled in natural mountains that flank its campus from all sides, offering one even the ravishing view of snow-capped peaks of Nathiagali and natural winding trails. To its north-west is Tarbela Lake, a journey of only a few kilometers from the campus. Set in the middle of the campus is a natural lake, fed by the springs of surrounding mountains. The campus is just a 3-kilometer drive from the Hazara Motorway. The ideal setting equally conducive to academic activity and aesthetic sensibilities of the human eye is a serene island of its own kind, far from the chaos, congestion, and cacophony of metropolitan culture. The major cities like Islamabad, Abbottabad, are just an hour’s drive, while small towns like Wah, Hasanabadal, Taxila, and Swabi can be reached in just half an hour.

Technology Advancement and Foreign Partnership

This institute is an emerging center of excellences, with its own technology park. All faculty members hold PhD degrees in appropriate disciplines. By virtue of its wide array of facilities and the facilitation for its students to learn and benefit both from classroom teaching and faculty trained at premier Austrian universities/institutions, the institution is ideally cut out for imparting state-of–the-art engineering and allied education in Pakistan. The institute enjoys close linkages with top ranking universities in Austria and China. We have already concluded with them formal agreements regarding student and faculty exchange programs, provision of dual degrees in certain areas, and the training support from foreign faculty. cities like Islamabad, Abbottabad, are just an hour’s drive, while small towns like Wah, Hasanabadal, Taxila and Swabi can be reached in just half an hour.

Academia-Industry Relationship

There is a strong synergetic relationship between academia and industry which paves the way for job opportunities for students even in the midst of their studies. PAF IAST will serve as a welcome platform for the industry to share their requirements for a skilled workforce. This will enable the institute to incorporate their valuable inputs in practical vocational training and expose the students to industrial perspectives

On-Spot Industry Internship

It will be a mandatory requirement for every student to do an internship every semester in an appropriate industry. This will garner them practical experience related to their respective degree programs. To crown it all, Technology Park will afford them rare opportunities to apply themselves innovatively and become promising entrepreneurs.

Need and Merit-based Scholarships

Different types of local and foreign scholarship opportunities are available on need and merit base.

SDAAT Faculty Members

DR. SHARIFULLAH KHAN

Professor & Dean

Ph.D. in Computer Science

Prof. Zafar iqbal

Professor & HoD

M.A Multimedia Arts

Mr. Salman Jamil

Associate Professor & Head of Program

Masters (M. Arch)

Dr. Ayaz Muhammad Hanif

Assistant Professor

Ph.D. in Design

Mr. Naveed Khan

Assistant Professor

M.Phil. in Art and Design

Mr. Mansoor Qazi

Assistant Professor

Master in Multimedia Arts

Mr. Muhammad Ahsan Zeb

Assistant Professor

MS. in Fine Arts, Graphic Design

Mr. Salman Basharat

Assistant Professor

Masters in Interior and Furniture Design

Ms. Fatima Farid

Lecturer

Masters in Architecture

Syed Saifuddin

Lecturer

MPhil in Multimedia Arts

Careers

Animators, Game Designers, Filmmakers, Architects, Fashion Designers, Textile Designers, Film editors, Director of Photography, film Directors, Art and Design Teachers, Character Designers, Art Directors, Visualizers, and most of all Entrepreneurs.

Linkages

SDAAT is making efforts to find partners from the field to work on collaborative projects. The school will organize an Annual Industry Day to bring different companies and individuals from the industry in the school, to see the student’s work, thus helping find financial support for the student projects. These activities will expose students to market trends and link them to the professional industry.
The focus of these multi-purpose partnerships is to develop creative and innovative collaborations between students and the industry experts to enrich both students’ learning skills through exposure working with experts in the field and initiate collaborative projects to develop the market-access of experts in building their businesses.
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Infrastructure

Custom Design buildings spread over 100 Acres of land containing all the necessary facilities with special focus on safety and security of the students. Hostel facility is also available for boys and girls. 24/7 internet facility on the campus is available for students to do their research and assignments along with sports facilities.