BS Information Design

Overview

Information Designers facilitate the delivery of information by translating complex information into a format that users can easily read and understand. The field of Information Design includes multidisciplinary skills in graphic design, writing, instructional design, and user experience. Information designers strive to make the fast-evolving world a comfortable place to live in while taking cognizance of the rapid societal changes. that change for good to make the world and society better. A designer depicts the environment and process in a manner suitable and pleasant to the locale.

The BS degree program in Information Design helps students improve upon their creative abilities by engaging the students in the design processes through conceptualization, experimentation, and evaluation. This, in turn, adds to the versatility of their approaches and enhancing their proficiency. Leading experts from industry delivers instructions and provide guidance in the conduct of hands-on laboratory sessions, imparting professional skills of direct relevance to the industry.

Why Study at PAF IAST?

Location and Ambience

PAF IAST is nestled in natural mountains that flank its campus from all sides, offering one even the ravishing view of snow-capped peaks of Nathiagali and natural winding trails. To its north-west is Tarbela Lake, a journey of only a few kilometers from the campus. Set in the middle of the campus is a natural lake, fed by the springs of surrounding mountains. The campus is just a 3-kilometer drive from the Hazara Motorway. The ideal setting equally conducive to academic activity and aesthetic sensibilities of the human eye is a serene island of its own kind, far from the chaos, congestion, and cacophony of metropolitan culture. The major cities like Islamabad, Abbottabad, are just an hour’s drive, while small towns like Wah, Hasanabadal, Taxila, and Swabi can be reached in just half an hour.

Technology Advancement and Foreign Partnership

This institute is an emerging center of excellences, with its own technology park. All faculty members hold PhD degrees in appropriate disciplines. By virtue of its wide array of facilities and the facilitation for its students to learn and benefit both from classroom teaching and faculty trained at premier Austrian universities/institutions, the institution is ideally cut out for imparting state-of–the-art engineering and allied education in Pakistan. The institute enjoys close linkages with top ranking universities in Austria and China. We have already concluded with them formal agreements regarding student and faculty exchange programs, provision of dual degrees in certain areas, and the training support from foreign faculty. cities like Islamabad, Abbottabad, are just an hour’s drive, while small towns like Wah, Hasanabadal, Taxila and Swabi can be reached in just half an hour.

Academia-Industry Relationship

There is a strong synergetic relationship between academia and industry which paves the way for job opportunities for students even in the midst of their studies. PAF IAST will serve as a welcome platform for the industry to share their requirements for a skilled workforce. This will enable the institute to incorporate their valuable inputs in practical vocational training and expose the students to industrial perspectives

On-Spot Industry Internship

It will be a mandatory requirement for every student to do an internship every semester in an appropriate industry. This will garner them practical experience related to their respective degree programs. To crown it all, Technology Park will afford them rare opportunities to apply themselves innovatively and become promising entrepreneurs.

Need and Merit-based Scholarships

Different types of local and foreign scholarship opportunities are available on need and merit base.

Employment Opportunities

We are aiming to produce industry-leading Graphic / Communication Designer, User Experience Designer, User interface Designer, Animator, Cinematographers, Photographers Multimedia Artist, Concept Artist and Illustrator from this department.

Course Curriculum

Semester 1

Course	Code	Title of Course	Credit Hrs.
ICC	SS-102	English Language & Communication Skills	3(3-0)
	SS-112	Pakistan Studies	2(2-0)
	COMP-102	Introduction to ICT	3(2-1)
FON	DAA – 101	Foundation Drawing	3(0-3)
	IND – 151	Art theory & Aesthetical practice-I	2(2-0)
	DAA – 121	Introduction to Graphic Tools-I	2(0-2)
DCC	IND – 111	Portfolio	2(0-2)
TOTAL CREDIT HOURS			17(9-8)

Semester 2

Course	Code	Title of Course	Credit Hrs.
ICC	SS-111	Islamic Studies	2(2-0)
IEC	MGT-262	Entrepreneurship	3(3-0)
FON	DAA – 131	Storytelling	2(2-0)
	DAA – 141	Introduction to Digital Media, Film & TV	2(2-0)
	DAA – 132	Design Thinking	2(2-0)
DCC	DAA – 103	Drawing-I	2(0-2)
DCC	DAA – 122	Introduction to Graphic Tools-II	3(0-3)
TOTAL CREDIT HOURS			16(11-5)

Semester 3

Course	Code	Title of Course	Credit Hrs.
ICC	SS- 200	Technical and Business Writing	3(3-0)
ICC	DAA-101	Mathematics for Art & Design	3(3-0)
FON	DAA – 201	Drafting	2(0-2)
FON	IND 251	Art theory & Aesthetical practice-II	2(0-2)
	DAA – 202	Drawing-II	2(0-2)
DCC	IND-211	Information Design Studio I	3(0-3)
	IND-231	Fundamental of Typography	2(0-2)
TOTAL CREDIT HOURS			17(6-11)

Semester 4

Course	Code	Title of Course	Credit Hrs.
ICC	COMP-111	Programming Fundamental	4(3-1)
IEC	COMP-471	Project Management	3(3-0)
DCC	IND- 212	Information Design Studio-II	3(0-3)
	DAA – 203	Drawing-III	2(0-2)
	IND – 241	Basic Video Production	3(1-2)
	IND- 213	Client Cantered Design	3(1-2)
TOTAL CREDIT HOURS			18(8-10)

Semester 5

Course	Code	Title of Course	Credit Hrs.
IEC	SS-821	Research Methods	2(2-0)
	DAA-154	Budget and Scheduling	2(2-0)
DCC	IND- 311	Information Design Studio-III	3(0-3)
DCC	IND-321	Basic Animation	3(0-3)
	IND-352	Creative Writing	2(2-0)
DEC	Select 1 course from the list of Degree Elective Courses worth 2 Credit Hrs.		4(2-2)
TOTAL CREDIT HOURS			16(8-8)

Semester 6

Course	Code	Title of Course	Credit Hrs.
IEC	DAA-206	Marketing	2(2-0)
ICC	SS-310	Professional Ethics	3(3-0)
DCC	IND- 312	Information Design Studio-IV	3(0-3)
	IND 322	3D Animation	3(0-3)
	DAA – 351	Copyrights, Contract and Media Laws	3(3-0)
	IND-313	Web & App Design	2(0-2)
DEC	Select 1 courses from the list of Degree Elective Courses worth 2 Credit Hrs.		2 (0-2)
TOTAL CREDIT HOURS			18(10-8)

Semester 7

Course	Code	Title of Course	Credit Hrs.
IEC	SS-220	Organizational Behavior	3(3-0)
DCC	IND- 461	Information Design Project I	6(2-4)
	IND -412	Community Service	2(1-1)
DEC	Select 1or 2 courses from the list of Degree Elective Courses worth 4 Credit Hrs.		4(2-2)
TOTAL CREDIT HOURS			15(8-7)

Semester 8

Course	Code	Title of Course	Credit Hrs.
DCC	IND- 462	Information Design Project-II	12(3-9)
DEC	Select 1 or 2 course from the list of Degree Elective Courses worth 4 Credit Hrs.		4(2-2)
TOTAL CREDIT HOURS			16(5-11)
TOTAL CREDIT HOURS IN 8 SEMESTERS			133(63-70)

Bachelor Programs

BS Animation Design

BS Game Design

BS Textile Design

BS Information Design

BS Fashion Design

BS Architecture

Careers

Animators, Game Designers, Filmmakers, Architects, Fashion Designers, Textile Designers, Film editors, Director of Photography, film Directors, Art and Design Teachers, Character Designers, Art Directors, Visualizers, and most of all Entrepreneurs.

Linkages

SDAAT is making efforts to find partners from the field to work on collaborative projects. The school will organize an Annual Industry Day to bring different companies and individuals from the industry in the school, to see the student’s work, thus helping find financial support for the student projects. These activities will expose students to market trends and link them to the professional industry.
The focus of these multi-purpose partnerships is to develop creative and innovative collaborations between students and the industry experts to enrich both students’ learning skills through exposure working with experts in the field and initiate collaborative projects to develop the market-access of experts in building their businesses.
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Infrastructure

Custom Design buildings spread over 100 Acres of land containing all the necessary facilities with special focus on safety and security of the students. Hostel facility is also available for boys and girls. 24/7 internet facility on the campus is available for students to do their research and assignments along with sports facilities.

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We don’t just give students an education and experiences that set them up for success in a career. We help them succeed in their career to discover a field they’re passionate about and dare to lead it.

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