Bachelor Of Design (B.DES)

Overview

The program offers a number of specializations, which include information design (graphic design), game design, animation design, film & TV, interior design, textile design, and fashion design. With an enabling and innovative environment, students are encouraged to understand their own interests, and with the help of faculty advisors, they select the specialization at the end of the second year. Students combine creativity, functionality, and aesthetics with practicality. Our meticulously designed program equips aspiring designers with the knowledge, skills, and abilities necessary to thrive in the dynamic world of various design fields. We prioritize technical proficiency, sustainability, aesthetic sensibility, and social awareness to cultivate well-rounded professionals.

The Bachelor of Design program offers a practical and theoretical exploration of specialized areas of student’s choice in various visual media. Combining academic knowledge with hands-on experience, these programs aim to equip students with the necessary tools for success in the selected fields.

Students in these programs actively engage in research, creative thinking, and the production of content/products for various specialized fields. The students delve into the world of animation, game, information, textile, fashion, film & TV and interior by gathering information, generating concepts, and honing their skills in the selected areas of specialization. Through intensive studio-based study, students bring their ideas to life through actively participating in the creative process.

The curriculum of B. Des covers a wide range of specialized techniques, artistic skills, and technical production methods. Each field is viewed as more than just a visual; it is a powerful medium of communication that allows for clear and compelling ideas to be conveyed. Students explore the art of storytelling through their area of specialization, mastering the techniques that breathe life into their narratives. The program emphasizes infusing the outcome with emotion, meaning, and visual poetry to leave a lasting impact on audiences and users.

At SDAAT, the Bachelor of Design program ensures that students are prepared to embrace change and transform challenges into opportunities. They explore the ever-evolving landscape of technology, techniques, and storytelling trends, enabling them to stay at the forefront of the industrial practices. By integrating creativity, technological awareness, and interdisciplinary collaboration, the Bachelor of Design program prepares graduates to contribute meaningfully to the evolving global design industries and to shape innovative responses to the cultural and technological challenges of the future. By enrolling in the Bachelor of Design (B. Des) program, students can select from the following areas of specialization by the end of the second year in consultation with advisors from different programs of study in SDAAT.

Areas of specializations

Animation Design

Game Design

Fashion Design

Information Design

Textile Design

Interior Design

Film & TV

Employment Opportunities

The School will provide career connections. To gain professional experience, it is mandatory for students to complete an internship within the industry. Following are the employment opportunities that can be made available to designers from SDAAT.

Level Designer Character Designer 2D/3D Game Animation Designer 3D Modeler/Rigger Set & Prop Designer	Costume Designer Storyboard Artist Game-Play Tester Art Director UI & UX Designer	Key Animator Texture Artist Fashion Designer Fashion Illustrator Pattern Cutter / Grader
Pattern Maker Stylist Fashion Merchandiser Visual Merchandiser Merchandise Manager	Fashion Buyer Fashion Writer Design Director Trend Forecaster Design Consultant	Textile Designer Home Textile Designer Surface Pattern Designer Textile Product Developer Textile Artist
Film Director Cinematographer Producer Production Manager Production Designer	Set & Prop Designer Script & Screenplay Writer TV Director Editor Digital Content Producer	PR Manager

Why Study at PAF IAST?

Location and Ambience

PAF IAST is nestled in natural mountains that flank its campus from all sides, offering one even the ravishing view of snow-capped peaks of Nathiagali and natural winding trails. To its north-west is Tarbela Lake, a journey of only a few kilometers from the campus. Set in the middle of the campus is a natural lake, fed by the springs of surrounding mountains. The campus is just a 3-kilometer drive from the Hazara Motorway. The ideal setting equally conducive to academic activity and aesthetic sensibilities of the human eye is a serene island of its own kind, far from the chaos, congestion, and cacophony of metropolitan culture. The major cities like Islamabad, Abbottabad, are just an hour’s drive, while small towns like Wah, Hasanabadal, Taxila, and Swabi can be reached in just half an hour.

Technology Advancement and Foreign Partnership

This institute is an emerging center of excellences, with its own technology park. All faculty members hold PhD degrees in appropriate disciplines. By virtue of its wide array of facilities and the facilitation for its students to learn and benefit both from classroom teaching and faculty trained at premier Austrian universities/institutions, the institution is ideally cut out for imparting state-of–the-art engineering and allied education in Pakistan. The institute enjoys close linkages with top ranking universities in Austria and China. We have already concluded with them formal agreements regarding student and faculty exchange programs, provision of dual degrees in certain areas, and the training support from foreign faculty. cities like Islamabad, Abbottabad, are just an hour’s drive, while small towns like Wah, Hasanabadal, Taxila and Swabi can be reached in just half an hour.

Academia-Industry Relationship

There is a strong synergetic relationship between academia and industry which paves the way for job opportunities for students even in the midst of their studies. PAF IAST will serve as a welcome platform for the industry to share their requirements for a skilled workforce. This will enable the institute to incorporate their valuable inputs in practical vocational training and expose the students to industrial perspectives

On-Spot Industry Internship

It will be a mandatory requirement for every student to do an internship every semester in an appropriate industry. This will garner them practical experience related to their respective degree programs. To crown it all, Technology Park will afford them rare opportunities to apply themselves innovatively and become promising entrepreneurs.

Need and Merit-based Scholarships

Different types of local and foreign scholarship opportunities are available on need and merit base.

Apply for Admission

We don’t just give students an education and experiences that set them up for success in a career. We help them succeed in their career to discover a field they’re passionate about and dare to lead it.

Apply Now