Setting up of the School of Design, Art and Architecture Technologies, (SDAAT) at PAF-IAST was necessary to create bridge between Art and Science, where by joining hands comes the out of box thinking and innovative approaches for students to create wonders. Emergence of digital technologies in the field of Art and Design necessitated to place the school in the institute where focus is on learning the skills and technological practices. The other consideration for setting the school is the changing environment of living, which pushed industry to adapt new technologies, be it entertainment and media industry, Textile and Fashion Industry or Construction and Housing industry. To meet the new challenges and to create environment of creativity on campus, Pak-Austria Fachhochschule took a step forward to establish the School of Design, Art and Architecture Technologies (SDAAT).
The School took a thorough review of the industry to align its programs to the industry requirements, which ultimately provides jobs. Ever-growing digital technology industries promises not only job opportunities but also provide opportunities to create businesses and to become entrepreneurs. SDAAT has made sure that entrepreneurial trainings are integral part of the education.
The aims and objectives of the degree programs offered by SDAAT are to encourage students to:
BS Animation Design
BS Game Design
BS Textile Design
BS Information Design
BS Fashion Design
BS Film & TV
MS Digital Media
Masters in Digital Media (MDM) is an interdisciplinary educational field that examines the digital media industry which is one of the most rapidly evolving area in both theory and practice. It not only impacts but continuously reforms the socio-cultural, political, economic and educational paradigms globally. The need of understanding and practicing digital design as a medium grows with the industry itself. In order to understand the informational channel that video games, animations, films etc. are themselves; it is of utmost importance to understand the psychology that drives and reforms the human mind both consciously and subconsciously. A 2010 survey by the Kaiser Family Foundation found that youth age 8 to 18 devote seven-and-a-half hours a day to entertainment media. That is almost the same amount of time a person spends at school or work. In addition; the concentration spans during simulated realities such as videogames is much higher than in real life and so is the impact.
Animators, Game Designers, Filmmakers, Architects, Fashion Designers, Textile Designers, Film editors, Director of Photography, film Directors, Art and Design Teachers, Character Designers, Art Directors, Visualizers, and most of all Entrepreneurs.
SDAAT is making efforts to find partners from the field to work on collaborative projects. The school will organize an Annual Industry Day to bring different companies and individuals from the industry in the school, to see the student’s work, thus helping find financial support for the student projects. These activities will expose students to market trends and link them to the professional industry.
The focus of these multi-purpose partnerships is to develop creative and innovative collaborations between students and the industry experts to enrich both students’ learning skills through exposure working with experts in the field and initiate collaborative projects to develop the market-access of experts in building their businesses.
Custom Design buildings spread over 100 Acres of land containing all the necessary facilities with special focus on safety and security of the students. Hostel facility is also available for boys and girls. 24/7 internet facility on the campus is available for students to do their research and assignments along with sports facilities.
We don’t just give students an education and experiences that set them up for success in a career. We help them succeed in their career to discover a field they’re passionate about and dare to lead it.