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School of Design Art and Architecture Technologies

Overview

Setting up of the School of Design, Art and Architecture Technologies, (SDAAT) at PAF-IAST was necessary to create bridge between Art and Science, where by joining hands comes the out of box thinking and innovative approaches for students to create wonders. Emergence of digital technologies in the field of Art and Design necessitated to place the school in the institute where focus is on learning the skills and technological practices. The other consideration for setting the school is the changing environment of living, which pushed industry to adapt new technologies, be it entertainment and media industry, Textile and Fashion Industry or Construction and Housing industry. To meet the new challenges and to create environment of creativity on campus, Pak-Austria Fachhochschule took a step forward to establish the School of Design, Art and Architecture Technologies (SDAAT).

The School took a thorough review of the industry to align its programs to the industry requirements, which ultimately provides jobs. Ever-growing digital technology industries promises not only job opportunities but also provide opportunities to create businesses and to become entrepreneurs. SDAAT has made sure that entrepreneurial trainings are integral part of the education.

Amis and Objective

The aims and objectives of the degree programs offered by SDAAT are to encourage students to:

  • Develop their artistic vision and deeper understanding of their disciplines by combining the theoretical and practical knowledge and allied skills.
  • Design innovative games through the latest storytelling techniques..
  • Produce, debate and develop ideas for film and other media that include writing from personal experience, visual and aural acuity, technical excellence, dramatic distillation, and emotional resonance.
  • be capable of visually expressing these unique ideas through film, video, and other new media, and to exhibit a thorough understanding of the concepts essential to the art of directing projects for film, television, documentaries, dramatic narrative projects, and the web.
  • Promote an awareness of cinematic arts, comprising animation, interactive storytelling, game design, visual effects, the web and digital media, and how they all play a vital role in the evolving nature of storytelling in film, television, and the web.

Bachelor Programs

BS Animation Design

BS Game Design

BS Textile Design

BS Information Design

BS Fashion Design

BS Architecture

BS Film & TV

Master Programs

MS Digital Media

Masters in Digital Media (MDM) is an interdisciplinary educational field that examines the digital media industry which is one of the most rapidly evolving area in both theory and practice. It not only impacts but continuously reforms the socio-cultural, political, economic and educational paradigms globally. The need of understanding and practicing digital design as a medium grows with the industry itself. In order to understand the informational channel that video games, animations, films etc. are themselves; it is of utmost importance to understand the psychology that drives and reforms the human mind both consciously and subconsciously. A 2010 survey by the Kaiser Family Foundation found that youth age 8 to 18 devote seven-and-a-half hours a day to entertainment media. That is almost the same amount of time a person spends at school or work. In addition; the concentration spans during simulated realities such as videogames is much higher than in real life and so is the impact.

Careers

Animators, Game Designers, Filmmakers, Architects, Fashion Designers, Textile Designers, Film editors, Director of Photography, film Directors, Art and Design Teachers, Character Designers, Art Directors, Visualizers, and most of all Entrepreneurs.

Linkages

SDAAT is making efforts to find partners from the field to work on collaborative projects. The school will organize an Annual Industry Day to bring different companies and individuals from the industry in the school, to see the student’s work, thus helping find financial support for the student projects. These activities will expose students to market trends and link them to the professional industry.
The focus of these multi-purpose partnerships is to develop creative and innovative collaborations between students and the industry experts to enrich both students’ learning skills through exposure working with experts in the field and initiate collaborative projects to develop the market-access of experts in building their businesses.
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Infrastructure

Custom Design buildings spread over 100 Acres of land containing all the necessary facilities with special focus on safety and security of the students. Hostel facility is also available for boys and girls. 24/7 internet facility on the campus is available for students to do their research and assignments along with sports facilities.

Why Study at PAF IAST?

Location and Ambience

PAF IAST is nestled in natural mountains that flank its campus from all sides, offering one even the ravishing view of snow-capped peaks of Nathiagali and natural winding trails. To its north-west is Tarbela Lake, a journey of only a few kilometers from the campus. Set in the middle of the campus is a natural lake, fed by the springs of surrounding mountains. The campus is just a 3-kilometer drive from the Hazara Motorway. The ideal setting equally conducive to academic activity and aesthetic sensibilities of the human eye is a serene island of its own kind, far from the chaos, congestion, and cacophony of metropolitan culture. The major cities like Islamabad, Abbottabad, are just an hour’s drive, while small towns like Wah, Hasanabadal, Taxila, and Swabi can be reached in just half an hour.

Technology Advancement and Foreign Partnership

This institute is an emerging center of excellences, with its own technology park. All faculty members hold PhD degrees in appropriate disciplines. By virtue of its wide array of facilities and the facilitation for its students to learn and benefit both from classroom teaching and faculty trained at premier Austrian universities/institutions, the institution is ideally cut out for imparting state-of–the-art engineering and allied education in Pakistan. The institute enjoys close linkages with top ranking universities in Austria and China. We have already concluded with them formal agreements regarding student and faculty exchange programs, provision of dual degrees in certain areas, and the training support from foreign faculty. cities like Islamabad, Abbottabad, are just an hour’s drive, while small towns like Wah, Hasanabadal, Taxila and Swabi can be reached in just half an hour.

Academia-Industry Relationship

There is a strong synergetic relationship between academia and industry which paves the way for job opportunities for students even in the midst of their studies. PAF IAST will serve as a welcome platform for the industry to share their requirements for a skilled workforce. This will enable the institute to incorporate their valuable inputs in practical vocational training and expose the students to industrial perspectives

On-Spot Industry Internship

It will be a mandatory requirement for every student to do an internship every semester in an appropriate industry. This will garner them practical experience related to their respective degree programs. To crown it all, Technology Park will afford them rare opportunities to apply themselves innovatively and become promising entrepreneurs.

Need and Merit-based Scholarships

Different types of local and foreign scholarship opportunities are available on need and merit base.

SDAAT Faculty Members

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We don’t just give students an education and experiences that set them up for success in a career. We help them succeed in their career to discover a field they’re passionate about and dare to lead it.

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